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TAIHEI will grow with further development of sports around the world,
aiming toward the 100th anniversary.

Thanks to you, Taihei Advertising will celebrate the 100th anniversary of its founding in 2028.

Since its founding in 1928, as a pioneer in the sports business, we have been supporting the development of sports and the branding policies of our sponsor companies through sports advertisements, along with the development and progress of Japanese professional sports such as baseball and soccer.

Today, while advertising is at the core of our business, we are supporting our clients by taking advantage of a wide range of rights and interests called "sponsorship" such as events and collaborations with sports teams.

According to the "Japan Revitalization Strategy 2016" issued by the Japanese government, they aim to expand the sports market in Japan to 15 trillion yen by 2025, positioning as one of the few growth markets.

In actual practice, many sports in Japan, such as table tennis, basketball and rugby, are becoming professional leagues, and the growth of the Japanese sports industry is remarkable. On the other hand, since the 1990s, with the expansion of Japanese businesses into overseas markets, our company has expanded its support area to overseas sports sponsorship such as Chinese professional soccer league in 1995, Major League Baseball in 2001, the NBA in 2007, and Vietnamese professional soccer league in 2020. We have grown into an agency that handles sports from all over the world.

As a pioneer in the sports business, we will continue to make efforts for further development of sports around the world and increase the brand value of our sponsor companies, aiming toward our next milestone, the 100th anniversary.

TAIHEI ADVERTISING CO.,LTD.
TAIHEI CO.,LTD.
TOKYO TAIHEI ADVERTISING CO.,LTD.
TAIHEI YOKOHAMA CO.,LTD.
Chief Executive Officer ICHIRO ASO

CEO Profile

  • Born in Osaka
  • Graduated from Bachelor of Business and Commerce, Keio University
  • Joined ITOCHU Corporation and assigned to the automobile trading department.
  • Transferred to Algeria in North Africa and worked for 3 years.
  • Appointed as the CEO/the President of TAIHEI ADVERTISING CO.,LTD. ,TAIHEI CO.,LTD. , and TOKYO TAIHEI ADVERTISING CO.,LTD.
  • Appointed as the CEO/the President of TAIHEI YOKOHAMA CO.,LTD.
  • To the present